About This Event
Program Description
The number one question facing many libraries right now is: how long will it take us to rebuild use of our physical space and collections lost in the pandemic? One promotional message is not going to grab the attention of all your community members. In this session, you’ll learn to focus your energies on core audiences, including readers. Get actionable strategies for creating specific, targeted messages to re-energize those patrons. You’ll leave with a plan to use your core brand (books!) to draw people back to the library and get them to use other services.
60 Minute Session | Session will be recorded and available to PrairieCat members by October 1, 2021.
Learning Objectives
At the end of this presentation, you will understand
- How to focus your efforts by centering your rebuilding promotions in your library's overall strategy.
- How to use your collection to draw users back to the library and target the marketing of other library services to those readers.
- How to set measurable goals so you identify which promotions are working.
Location(s)
See event details.
Angela Hursh helps libraries create effective and engaging ways to market their collection, both at her job with NoveList and as author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Her background includes more than six years in marketing for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award winning broadcast TV journalist.