PrairieCat PUG Days: Get Back in Here! Library Promotional Ideas to Draw People Back to the Library

Program Description

The number one question facing many libraries right now is: how long will it take us to rebuild use of our physical space and collections lost in the pandemic? One promotional message is not going to grab the attention of all your community members. In this session, you’ll learn to focus your energies on core audiences, including readers. Get actionable strategies for creating specific, targeted messages to re-energize those patrons. You’ll leave with a plan to use your core brand (books!) to draw people back to the library and get them to use other services. 

60 Minute Session   |   Session will be recorded and available to PrairieCat members by October 1, 2021. 

Learning Objectives

At the end of this presentation, you will understand 

1. How to focus your efforts by centering your rebuilding promotions in your library's overall strategy.
2. How to use your collection to draw users back to the library and target the marketing of other library services to those readers.
3. How to set measurable goals so you identify which promotions are working.